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1st Quarter, 2nd Quarter, 3rd Quarter, 4th Quarter

1st Quarter:January - March

1st Qtr: January - March

• Renew Allied Partner Membership early January to ensure publication in DFA Directory

• Verify that DFA has our correct corporate address, logo, contact info for DFA Directory

• Reserve advertisement space in the DFA Directory and Buyer's Guide. Send artwork by January 15th.

• Register for DFA Allied Partner Summit Meeting & Golf Tournament  at www.dennys.org.

• Test the company login to the 'members only' and 'DFA Message Board' section of www.dennys.org.

• Verify that we are receiving quarterly issues of the DFA Forum newsletter.

• Verify that we received company copy of the DFA Directory and Buyer's Guide.

• Pay for early bird booth package reservation in order to receive discount by March 31st.

• Reserve booth package for annual DFA convention on www.dennys.org.

• Submit any advertising or FREE articles for DFA Spring Forum by March 1^st for publish date of April ¨ Verify that we have current version of electronic DFA membership roster for marketing.

• Post on DFA message board important company messages.

2nd Quarter: April - June

• Prepare presentation for the DFA Allied Partner Summit Meeting.

• Attend the DFA Allied Partner Summit Meeting and Golf Tournament.

• Reserve booth package for annual DFA convention on www.dennys.org.

• Follow up on the leads or actions from the AP Summit Meeting

• Send Thank You notes to DFA Board of Directors and Denny’s Inc. from the AP Summit Meeting

• Register for attendees’ credentials (3 badges included in booth package) for annual Convention

• Develop marketing plan to target franchisees prior to convention.

• Submit any advertising or FREE articles for DFA Summer Forum by June 1st, for publish date of July

• Review DFA message board and post our important company messages and updates monthly.

• Register for the Sponsor Invitational event (Invitation is to Silver Sponsors – Title Sponsors)

3rd Quarter: July - September

• Complete exhibitor kit prior deadline (See convention index on www.dennys.org)

• Execute marketing plan developed to target franchisees.

• Submit payment for booth package for annual DFA convention on www.dennys.org.

• Submit any advertising or FREE articles for DFA Fall Forum by September 1st, publish date of Oct.

• Reserve and pay for booth package for annual DFA convention on www.dennys.org.

• Verify that we have current version of electronic DFA membership roster for marketing.

• Review Golf Tournament patron contribution opportunities.

4th Quarter: October - December

• Follow up with leads from convention.

• Submit advertising or FREE articles for DFA Winter Forum newsletter by Nov. 30, publish date of Jan.

• Reserve booth for next year's DFA Annual Convention by Dec. 31st to receive Early Bird discount.

• Renew Allied Partner Membership by Dec. 31^st to ensure publication in Directory & Buyer’s Guide.

• Review DFA Annual Sponsorship Opportunities.

• Verify that we have most current version of DFA membership roster. If not, contact DFA office.

• Send out holiday cards and greetings as marketing to franchisees.

• Review DFA Message board and post our important company messages and updates monthly.