Allied Partner Member Checklist
Allied Partner Checklist for Success
Please use our handy guide to help you get the most out of your membership from quarter to quarter.

Click here to skip down to a specific Quarter:

1st Quarter, 2nd Quarter, 3rd Quarter, 4th Quarter

1st Quarter:January - March

1st Qtr: January - March

  • Renew Allied Partner Membership early January to ensure publication in DFA Directory

  • Verify that DFA has our correct corporate address, logo, contact info for DFA Directory

  • Reserve advertisement space in the DFA Directory and Buyer's Guide. Send artwork by January 15th.

  • Register for DFA Allied Partner Summit Meeting & Golf Tournament  at www.dennys.org.

  • Test the company login to the 'members only' and 'DFA Message Board' section of www.dennys.org.

  • Verify that we are receiving quarterly issues of the DFA Forum newsletter.

  • Verify that we received company copy of the DFA Directory and Buyer's Guide.

  • Pay for early bird booth package reservation in order to receive discount by March 31st.

  • Reserve booth package for annual DFA convention on www.dennys.org.

  • Submit any advertising or FREE articles for DFA Spring Forum by March 1st for publish date of April ¨ Verify that we have current version of electronic DFA membership roster for marketing.

  • Post on DFA message board important company messages.

2nd Quarter: April - June

  • Prepare presentation for the DFA Allied Partner Summit Meeting.

  • Attend the DFA Allied Partner Summit Meeting and Golf Tournament.

  • Reserve booth package for annual DFA convention on www.dennys.org.

  • Follow up on the leads or actions from the AP Summit Meeting

  • Send Thank You notes to DFA Board of Directors and Denny’s Inc. from the AP Summit Meeting

  • Register for attendees’ credentials (3 badges included in booth package) for annual Convention

  • Develop marketing plan to target franchisees prior to convention.

  • Submit any advertising or FREE articles for DFA Summer Forum by June 1st, for publish date of July

  • Review DFA message board and post our important company messages and updates monthly.

  • Register for the Sponsor Invitational event (Invitation is to Silver Sponsors – Title Sponsors)

3rd Quarter: July - September

  • Complete exhibitor kit prior deadline (See convention index on www.dennys.org)

  • Execute marketing plan developed to target franchisees.

  • Submit payment for booth package for annual DFA convention on www.dennys.org.

  • Submit any advertising or FREE articles for DFA Fall Forum by September 1st, publish date of Oct.

  • Reserve and pay for booth package for annual DFA convention on www.dennys.org.

  • Verify that we have current version of electronic DFA membership roster for marketing.

  • Review Golf Tournament patron contribution opportunities.

4th Quarter: October - December

  • Follow up with leads from convention.

  • Submit advertising or FREE articles for DFA Winter Forum newsletter by Nov. 30, publish date of Jan.

  • Reserve booth for next year's DFA Annual Convention by Dec. 31st to receive Early Bird discount.

  • Renew Allied Partner Membership by Dec. 31st to ensure publication in Directory & Buyer’s Guide.

  • Review DFA Annual Sponsorship Opportunities.

  • Verify that we have most current version of DFA membership roster. If not, contact DFA office.

  • Send out holiday cards and greetings as marketing to franchisees.

  • Review DFA Message board and post our important company messages and updates monthly.

 

 

Thank You to Our Sponsors
  Title Sponsor  
Diamond Sponsor Coca-Cola/Minute Maid Gold Sponsors
MBM Foodservice   Cargill
    Dominion Enterprises
    Quantum Foods
    Ventura Foods
     
Silver Sponsors   Bronze Sponsors
Bruce Foods   Christopher's Inc.
ConAgra/Lamb Weston   Fair Oaks Farms
Dr Pepper   Nestle Professional
Ecolab    
McIlhenny Co.    
Nat'l Entertainment Network    
Novamex    
Sugardale/FreshMark    
Sunrise Foods    
Print Page  

 

To contact
Corporate Office
Call 1.800.733.6697
or visit www.dennys.com

 

 To contact
Franchise Office
Call 1.888-4DENNYS ~ 888.433.6697 
Fax: 949.888.4799
Email: info@dennys.org

 

© Copyright 2005-2012 DFA.
All Rights Reserved.
Legal Disclaimer