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DFA 2012 Committees

 

The Denny’s Franchisee Association Board of Directors has eight standing committees, four of which are Brand focused and four of which are Member focused.  If you are interested in communicating to a committee; you may click on the Chairman to send an email.

 

 BRAND FOCUSED

Operations:

 

  Carl Ferland, Chair
 Holly Agassi ~ Glenn Beattie ~ Kevin Coveney ~ Rahul Marwah
This committee coordinates activities and input to corporate leadership from the DFA on operational matters and is proactive in identifying and resolving critical operational (store level) issues which affect the Brand, its attribute ratings, and its ability to grow profitable sales.

Marketing:

  Sam Wilensky, Chair
 Craig Barber ~ Miles Holland ~ Bob Langford
This committee coordinates activities and input to corporate leadership where advertising and marketing matters are discussed and is proactive in identifying and resolving critical marketing issues that affect the Brand, its attribute ratings, and its ability to grow profitable sales. This committee also participates in conference calls on a regular basis with Denny’s marketing regarding time sensitive issues.

Development:

 Robert Duskin, Chair

 Glenn Beattie ~ Bob Gentz ~ Dawn Lafreeda

This committee works with corporate leadership to optimize Return on Investment (ROI) in regard to capital expenditures, including remodels.  The committee is also involved in design evolution and alternative sources of income for restaurants

Strategic Supply Chain:

  Craig Barber, Chair  
 Robert Duskin ~ Bob Gentz ~ Bob Langford

This committee works with corporate leadership to ensure cost effective purchasing and distribution of food and supplies for the Brand along with aggressively pursuing new opportunities or programs to benefit the profitability of Denny’s restaurants.

 

 

 MEMBER FOCUSED

Membership:

 

 Dawn Lafreeda, Chair
 Holly Agassi ~ Miles Holland ~ Rahul Marwah
This committee is focused on maintaining and increasing membership along with providing relevant member benefits. In addition, this committee coordinates with the communications committee to ensure DFA members receive information from the Board on a regular basis that affects our community.

Communications:

  Rahul Marwah, Chair
 Glenn Beattie

This committee facilitates communication through the DFA Website - www.dennys.org (including a Member's Only section and Buyer’s Guide), our newsletter - DFA Forum, electronic DFA Broadcasts, and this DFA Directory and Buyer’s Guide.

Legal:

Bob Langford, Chair

Bob Gentz
This committee reviews contracts between the DFA and our vendors along with interacting with corporate on legal issues that affect the overall franchisee membership. 
Special Events:  Craig Barber, Chair    
 Glenn Beattie ~ Miles Holland ~ Dawn Lafreeda ~ Bob Langford ~ Sam Wilensky

This committee is responsible for producing world-class DFA member special events including, but not limited to the DFA Convention, Allied Partner Summit and the Sponsor Invitational Tournament.

DFA Advisors:  Joe Cloutier - Strategic Supply Chain

 Bill Cox - Operations & Marketing