For complete information regarding the Trade Show, shipment deadlines and supplies, please review the Exhibitor's Kit: Available September 5, 2012

Trade Show Information, Guidelines & Regulations

Location

The Convention will be held at on the Big Island of Hawaii at the Hilton Waikoloa Village, 69-425 Waikoloa Beach Drive, Waikoloa, Hawaii 96738.  Special Room Rates are being held for Denny's Franchisee Association Convention participants. (See the attendee registration page and reserve your room EARLY). Rooms will be on a first-come, first-served basis. We strongly encourage all exhibitors to stay at the Convention hotel.

The Booths

Booths spaces are draped, carpeted spaces with 10' back walls and 3' side walls.  They come equipped with a 7x44" identification sign, a six-foot draped table with 2 chairs and a wastebasket (see booth application form).  You may request other furnishings, phone lines, etc. on the Exhibitor's Kit (posted 2 months prior to show opening). Booth sharing is not allowed.

Space Allocation

The booth location is determined by early registration, revenue and DFA value-added programs; and by a point system - one point is received each year exhibited and for each additional booth.  Complete your registration early to help ensure a great location!

Applications & Deadlines 

This year's Allied Partner booth fee is $4,100.

This year's standard booth fee is $4,400. 

To take advantage of the early booth discount fee of $4,000 per booth, reservation forms must be submitted by

Dec. 31, 2010 and payment received by March 31, 2012. 

October 8, 2012 is the final cut-off for all applications .

Traffic Flow

To help ensure a reasonably even traffic flow, DFA will host hourly raffles throughout the show. Feel free to hand out promotional items at your booth. Plan to bring 500 items.

Finances & Refund

See application and deadline section regarding costs.  Refund policy is that a booth cancellation must be in writing to the association (either e-mail or fax) 60 days prior to the event (September 5, 2012) to receive a full refund.

Room Reservations

This year's convention will be held at the Hilton Waikoloa Village, Waikoloa, HI. All attendees must register on the registration page and your badge must be worn at all business and social functions. Badge Registration - click here

Attendance

You must purchase at least one booth package in order to attend the DFA Convention.  All exhibitor applications are subject to approval by the DFA Convention Committee.

Attendance Convention Signage

The DFA Convention Committee must approve all signage for the convention.  We reserve the right to remove any signs or banners that are inappropriate or not approved.  We also must approve the placement of signage whether interior, exterior, vendor trade show, or golf tournament.  The request for approval of wording and placement of signs may be sent to info@dennys.org

What Special Events/Session can an Exhibitor/Supplier attend?

Most sessions and events are open to exhibitors.  Please check the agenda and program to see any exceptions. Be sure you reserve your evening events when you complete your attendee badge registration.

Exhibitor/Supplier sales or customer activities during the convention

Any sales or customer events held pre, post or during the convention must be approved by the DFA Convention Committee.  This includes hospitality suites, off site excursions, special receptions, and etcetera.  After approval by the committee they must be ‘before or after’ the convention hours.

Pre-Convention Supplier Promotional Mailings

The DFA will mail out pre-convention promotion mailings to our membership for a small fee. If interested, please contact Denny's Franchisee Association Management office 888-4-dennys.

Golf Tournament Promotional Gifts

The sponsor of the golf tournament, reserve's the right to the exclusive attention of the golfers on tournament day.  Click here to view other golf tournament sponsorship opportunities.

Welcome Bag- Title, Diamond, Platinum, Gold, Silver and Bronze sponsors only

Bronze, Silver, Gold, Platinum, Diamond and Title sponsors are welcome to contribute a ‘promotional item’ for the official DFA Convention Bag. (This will be given out at registration).  There will be one bag given to each registered attendee.

In order to prevent duplications, any promotional item included in the bag must first be approved by the Denny’s Franchisee Association’s Convention Committee. Please e-mail or fax the description to info@dennys.org  or  FAX 949-888-4799. Please e-mail all shipping confirmations and quantity of boxes to info@dennys.org .

If you are interested in Sponsorship Opportunities - click here

Suggested items:

(Plan on sending 500 pieces)

Items need to be received by Oct. 30  and no later than Nov. 1

Pens, pencils, padfolios, small notebooks, business card index holder, small first-aid kits, etc.

The DFA is not responsible for the shipping of these items should they become lost. 

PLEASE MARK YOUR BOXES WITH "DFA CONVENTION/WELCOME BAG ITEM"

Label:

Attn:  DFA Convention

DFA 2012 Convention Welcome Bag

Hilton Waikoloa Village

69-425 Waikoloa Beach Drive

Waikoloa, Hawaii 96738