Denny's Franchisee Assn.
 

2010 Convention

Gaylord Texan, Texas
Monday, Nov. 8 - Thursday, Nov. 11

Departing, Friday, Nov. 12

 

 

 

Show Contractor

Innovative Expo
Customer Service
72-242 Watt Court
Thousand Palms, CA 92276
P: 760-343-2555
F: 760-343-2533
Service@innovativeexpo.com

 

 

 

 

 

DFA Contact

Katrina Reiter, CMP

Corporate Services Manager

36 Thorn Oak, Suite 200

Dove Canyon, CA 92679

P: 888.433.6697

F: 949.888.4799

katrina@dennys.org

 

 

ADVANCE SHIPMENTS: TBA

DIRECT SHIPMENTS: TBA

 
20 Reasons to choose the DFA Trade Show

Advantages and Benefits of Exhibiting

20 Reasons to choose the DFA Trade Show
 1. Private show with over 500 Franchisee owners representing  more than 1000 restaurants
 2. Our show's small enough to see everyone, yet large enough to be productive
 3. Great Value for your investment because of this exclusive environment
 4. Booth Fee includes 3 complimentary registrations; including free meals for 4 days.  A $500 per person registration fee will apply if you require more than 3 attendees.
 5. We offer drawings for major prizes, including $1000 cash to create show traffic
 6. We offer a $400 discount when you register by 12/31 and pay by 3/31
 7. We are an Exhibitor-Friendly show, we complete every reasonable request
 8. Our Trade Show has exclusive hours with no competing convention activity
 9. Your company information is listed in the DFA Convention Program
10. Invitation to play in the DFA Golf Tournament with Franchisees (a sell-out event)
11. Invitation to the Welcome Reception night with Franchisees
12. Exhibitors are treated as the 'special suppliers' that you are
13. Invitation to the Coca-Cola hosted evening with Franchisees
14. Invitation to the Celebration Dinner hosted by MBM with dinner and dancing with Franchisees
15. Opportunity to participate each day in the General Session and Workshops
16. Opportunity to host a hospitality suite on the free night
17. Plenty of activities, pre and post convention - Golfing, Shopping, Shows, etc.
18. Accommodations at the upscale Gaylord Texan
19. Exhibitor Meeting with exclusive drawings to win a Free Booth and discounted booth packages !
20. We are fun people !


Show Information, Guidelines & Regulations

Location
The Convention will be held at the Gaylord Texan, Texas.  Special Room Rates are being held for Denny's Franchisee Association Convention participants. (See the registration page and reserve your room EARLY)- Rooms will be on a first-come, first-served basis.

The Booths
Booths spaces are draped, carpeted spaces with 8' back walls and 3' side walls.  They come equipped with a 7x44" identification sign, a 6ft draped table with 2 chairs and a wastebasket (see booth application form).  You may request other furnishings, phone lines, etc on the booth application form. Booth sharing is not allowed

Space Allocation
The booth location is determined by early registration,  revenue and DFA value-added programs; and by a point system - one point is received each year exhibited and for each additional booth.  Complete your registration early to help ensure a great location !

Applications & Deadlines 
This year's Allied Partner booth fee is $3,600.

This year's standard booth fee is $3,900. 
To take advantage of the early booth discount fee of $3,500 per booth, reservation forms must be submitted and paid by Dec. 31, 2009 and payment received by March 31, 2010. 

October 1, 2010 is the final cut-off for all applications .

Traffic Flow
To help ensure a reasonably even traffic flow, DFA will host hourly raffles throughout the show.   Feel free to hand out promotional items at your booth.

Finances & Refund
See application and deadline section regarding costs.  Refund policy is that a booth cancellation must be in writing to the association (either e-mail or fax) 60 days prior to the event (September 11, 2010) to receive a full refund.

Room Reservations
This year's convention will be held at the Gaylord Texan, Dallas, Texas
Badge Registration - click here
All attendees must register on the registration page, and your badge must be worn at all business and social functions.  

 

Attendance
You must purchase at least one booth package in order to attend the DFA Convention.  All exhibitor applications are subject to approval by the DFA Convention Committee.

Attendance Convention Signage
The DFA Convention Committee must  approve all signage for the convention.  We reserve  the right to remove any signs or banners that are inappropriate or not approved.  We also must approve the placement of signage whether interior, exterior, vendor trade show, or golf tournament.  The request for approval of wording and placement of signs may be sent to info@dennys.org

 

What Special Events/Session can an Exhibitor/Supplier attend?
Most sessions and events are open to exhibitors.  Please check the agenda and program to see any exceptions. Be sure you reserve your evening events when you complete your attendee badge registration.

 

Exhibitor/Supplier sales or customer activities during the convention

Any sales or customer events held pre, post or during the convention must be approved by the DFA Convention Committee.  This includes hospitality suites, off site excursions, special receptions, and etcetera.  After approval by the committee they must be ‘before or after’ the convention hours.

 

Pre-Convention Supplier Promotional Mailings
The DFA will mail out pre-convention promotion mailings to our membership for a small fee. If interested, please contact Denny's Franchisee Association Management office 888.4 dennys.

Golf Tournament Promotional Gifts
The sponsor of the golf tournament, reserve's the right to the exclusive attention of the golfers on tournament day.  Click here to view other golf tournament sponsorship opportunities.

Welcome Bag- Title, Diamond, Platinum, Gold, Silver and Bronze sponsors only
Bronze, Silver, Gold, Platinum, Diamond and Title sponsors are welcome to contribute a ‘promotional item’ for the official DFA Convention Bag. (This will be given out at registration).  There will be one bag given to each registered attendee.

In order to prevent duplications, any promotional item included in the bag  must first be approved by the Denny’s Franchisee Association’s Convention Committee. Please e-mail or fax the description to info@dennys.org or  FAX 949.888.4799. Please e-mail all shipping confirmations and quantity of boxes to info@dennys.org.

If you are interested in Sponsorship Opportunities - click here

Suggested items:
(Plan on sending 1,000 pieces)

Items need to be received by Nov.1 and no later than Nov.4.
Pens, Pencils, Portfolios, Small notebooks, Business card  index holder, Small first aid kits, etc.
The DFA is not responsible for the shipping of these items should they become lost. 


PLEASE MARK YOUR BOXES WITH "DFA CONVENTION/WELCOME BAG ITEM"



Label:
Attn:  Katrina Reiter, DFA Convention
DFA 2010 Convention Welcome Bag

Gaylord Texan Hotel & Convention Center
1501 Gaylord Trail
Grapevine, Texas 76051


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Thank You To Our Sponsors

 

Title Sponsor
Coca-Cola
Minute Maid


Diamond Sponsor
MBM Foodservice


Platinum Sponsor
Quantum Foods

Gold Sponsors~
Cargill
Dominion Enterprises
Simeus Foods
Ventura Foods

 

Silver Sponsors~
Bruce Foods
Dr Pepper
Ecolab
McIlhenny Co.
National Entertainment Network
Sugardale/FreshMark
Sunrise Foods
 

 

Bronze Sponsors~
Christopher's, Inc
Fair Oaks Farms
First Franchise Capital

Kemps
Nestle Professional
West Liberty Foods

 

To contact
Corporate Office
Call 1.800.733.6697
or visit www.dennys.com

 

 To contact
Franchise Office
Call 1.888-4DENNYS ~ 888.433.6697 
Fax: 949.888.4799
Email: info@dennys.org

 

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