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November, 2007
Greetings!
Welcome to the Denny’s Franchisee Association (DFA) web site. The DFA
represents the interests of franchise restaurant owners and operators
within the Denny’s Brand. Our objectives are to
•
Communicate with a united voice between Association members, Denny's
management and Brand vendors for the purpose of enhancing the positive
sales growth and profitability of Association members' restaurants,
•
Promote communication among Association members for the purpose of
gathering information and concerns from individual franchisees and the
disseminating of profitable business practices, and
•
Negotiate prices and programs with third party vendors for the benefit
of Association members.
Our
membership includes over 80% of all Denny’s franchisees and over 100
Allied Partner members that work with us to strengthen our Brand.
The
DFA is governed by a talented and experienced board of directors. The
DFA board has active committees and regularly works as advocates for the
benefit of the entire Denny’s franchise system. Our theme for 2008 is
Steppin’ UP! As leaders in the Denny’s Brand, we are
committed to step up
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Within ourselves and develop better leadership skills,
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Within our restaurants and deliver what our customers expect, and
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Within our Brand and evolve to greater relevancy and delivery for
our customers.
We
hope you find the web site useful. Please contact the DFA staff if you
have any questions. And remember to eat at Denny’s – where we have
Great Food, Great Service, Great People … Every Time!
For
the DFA board and the Denny’s Brand,
W.
Craig Barber
Chairman of the Board
.
“ We are strongest as a franchisee association
when we;
Embrace our diversity,
Focus on unity
Commit to harmony”
craigbarber@dennys.org
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