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Greetings!
Welcome to the Denny’s Franchisee Association (DFA) web site. The
DFA represents the interests of franchise restaurant owners and
operators within the Denny’s Brand. Our objectives are to
•Communicate with a united voice between Association members, Denny's
management and Brand vendors for the purpose of enhancing the positive
sales growth and profitability of Association members' restaurants,
•Promote communication among Association members for the purpose of
gathering information and concerns from individual franchisees and the
disseminating of profitable business practices, and
•Negotiate prices and programs with third party vendors for the benefit
of Association members.
Our membership includes over 84% of all Denny’s franchisees and
over 125 Allied Partner members that work with us to strengthen our
Brand.
The DFA is governed by a talented and experienced board of
directors. The DFA board has active committees and regularly works as
advocates for the benefit of the Denny’s franchises and our Brand. Our
theme for 2011 is Unleash the Power of Open! As leaders in the Denny’s
Brand, we are committed to win and to winning together …
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Within our respective businesses and restaurants
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As a Brand
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For the benefit of our customers and employees who depend on our
success, and
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With our suppliers who support our restaurant operations.
We hope you find our web site useful. Please contact our very
capable DFA staff if you have any questions. And please remember to eat
at Denny’s – where we have Great Food, Great Service, Great People …
Every Time!
On behalf of the DFA board and our Denny’s Brand,
W. Craig Barber
Chairman of the Board
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“ We are strongest as a franchisee association
when we;
Embrace our diversity,
Focus on unity
Commit to harmony”
craigbarber@dennys.org
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