Everyone knows Denny's - we're one of the
world's top brands. We're a world leader in the food service business and
we didn't get there by accident.
Denny's, the largest full-service
family restaurant chain in the United States, opened its first restaurant
in the U.S. in 1953. At year-end 2000, there were 1,822 Denny's
restaurants: 736 were owned and operated by the ‘Denny’s Corporate’, 1,067
by franchisees and 19 were operated under licensing agreements. Denny's
ended 2000 with total system-wide sales of $2.23 billion. – making Denny's
one of the largest food service companies in America.
Denny's Franchisees, we are crucial to Denny’s success; we deliver the
brands value directly to the customer. As one of only a handful of brands
that command instant recognition in virtually every part of the nation, a
half-a-million customers in this country place their trust in Denny's
every day - trusting us to provide them with food of a high standard,
quick service and value for the money.
might be a universal business, but it is made up of more than 50,000
individuals, every one of whom brings their own unique skills and
qualities to the team. By encouraging our people to shape the future of
our organization through ambition and ideas, we have created a truly
worldwide story of personal success.
more to managing a restaurant than most would think. It's not only serving
food and drinks to customers or training our teams to deliver great
service or learning to run our restaurants profitably. It's also about
becoming a respected contributor to our community and playing our part in
marketing a world-leading brand.
Franchising is not for everyone though – to operate a Denny's franchisee
you have to make a personal commitment to run the business, day in, day
out, for years. It’s no surprise then that the job is only for those
individuals with a demonstrated ability to lead and manage people, good
common business sense, and a track record of success in whatever they are
doing. Becoming a Denny's franchisee is not a license to print money, but
the rewards are undoubtedly there for the earning.
Franchisee taking the helm:
In 1988 the Denny’s Franchisee Council was
established to give the members, a direct connection with Denny’s
corporate. Through this council, members were given a voice with which
to communicate with the corporate organization. The Denny’s Franchisee
Council (FAC) ceased to exist in November of 1997 when it declared it’s
independence from the Corporate Sponsorship and became the Denny’s
Franchisee Association (DFA).
Today, the DFA provides a
wide variety of benefits to enhance your operation and keep you current on
industry issues. Our annual convention provides an important meeting
place to receive invaluable information regarding legal issues, marketing
expertise and business opportunities. There is no other event that brings
Denny's Franchise members, supplier partners and corporate management
together at one time.
As members of the DFA, you
are part of an even more powerful cooperative family working toward the
common good. Together, we make "The Denny's Difference."
Communicate with a united
voice between association members and Denny's management for the purpose
of enhancing profitability of DFA member restaurants.
among association members for the purpose of gathering information and
concerns from individual franchisees and disseminating profitable
Negotiate prices and
programs with third party suppliers for the benefit of DFA members.
Conduct business in a
manner that is always honest and forthright.
Make decisions based upon
the long-term best interests of the continuing economic and financial
soundness of the DFA.
Uphold our promises and
commitments in the services the DFA delivers.
Demand high expectations
of ourselves and those we partner with by delivering timely, innovative
and exceptional levels of service to members.
Attract and retain staff
who are committed to the pursuit of excellence.
anticipate the future and strategically plan and deliver innovative
products and services for the mutual benefit of our members.
Strive to be
member-driven by providing services which meet and exceed member
Foster and nurture
mutually beneficial relationships between board, staff, members and the
community at large.
Foster open and
productive cooperation and communication among ourselves and other
affiliates of the system.
Provide a professional
working environment based on trust and teamwork.